In recent years, the field of animated explainer videos has become really vast. We can now see hundreds of explainer video companies and freelancers out there in the market producing animated explainer videos. But the problem is that not all of them are up to the mark. You can either get the job done or actually produce an animated video which will explain your message to your target audience in an effective manner.
Businesses who decide to get explainer video for their marketing needs understand its importance pretty well. But the problem arises when they aren’t sure which path to choose – You can either choose a video production company to produce an out of the world video for you, or you could hire a freelancer to produce one for you, or you could even do it yourself.
Let’s take a look at the possibilities:
In-House:
One possibility is that you can produce your explainer video yourself or ask someone to do it for you. But this depends on various scenarios which need to be considered. Such as whether you have the required equipment or not. If you do, well enough. If you don’t, then it might be expensive to buy the required equipment just for a video. But that’s not enough. Producing a video is not an easy task. Professional help is needed in various aspects such as script writing, voice over recording, and editing in final production. It is really difficult to produce a professional video with no experience. Even if you succeed in producing a video, the results won’t be as effective considering the low quality and unprofessionalism in the video.
If it were that simple, everyone would be producing a video!
Hiring A Freelancer:
Another option is to hire a freelancer who can create an explainer video for you. There are many different platforms where you can post your job and then hire a freelancer. One benefit of hiring a freelancer is that they are far much cheaper as compared to production companies and deliver the work faster. But then again, the problem is, we don’t know how skilled or professional the freelancer is. We can’t judge their creativity and productivity based on just a few videos. As a result, we don’t know how the video will end up being.
Explainer Video Production Company:
With an explainer video production company, you don’t have to worry about anything. They will get everything done for you; from script to animation, everything. Their professional experience and expertise will produce an out class creative and engaging explainer video for you which will fulfill your video needs and make your marketing strategy strong. Most companies provide high quality animation within the decided time period. The only problem which can arise is the cost. Due to their expertise in the field, most explainer video companies charge a high amount of fees. But the quality the produce is unmatchable compared with in-house production and freelancers.
Again, it depends on the business, what they prefer more, quality or money.
In the end, it’s clear that the services which can be availed from an animated explainer video production company are unbeatable by in-house production and freelancer. They might save you a couple of hundreds of dollars and might deliver the project on urgent basis, but such a video, without quality, creativity, and attractiveness won’t be of any use.
By hiring a production company you will end up a marketing video which will create your brand awareness, attract audience, keep them engaged, and generate and convert leads toward your business.
