As shown by a recent analysis by LinkedIn, nearly all B2B marketers today view video as the most important and creative content format around. 62 % of poll respondents stated that video permits them to create new awareness, while 26 % said that they intend to save money than 300k on video advertisements that past year.
The videos communicate a simple message at an extremely offbeat, funny style that may improve relationships between clients and organizations.
Rather conveniently, the video coincided with a new design update, meaning that the brand would be able to recognize and acknowledge negative views and counteract them at the same time.
Think product explainers, customer testimonials, engaging articles campaigns, video adverts, instructional howto videos and much more.
begin with two question
Exactly what would you really wish to communicate?
How will you create it more engaging?
If you start with a convoluted message, then you will probably wind up getting an unengaging video too.
According to research, using features, functions, and business outcomes to target an audience typically results in a 21% increase in perceived brand benefits. In contrast, marketing that focuses on social and emotional benefits is said to result in a boost of 42%. This shows how important it is to be customer-centric – recognizing pain points and pointing out how a product can solve it – rather than simply talking from a brand perspective.
Probably one of the very essential trends in top-of-funnel B2B promotion may be that the shift from”feeds and speeds” to story telling and customer participation.
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practice & more
As is standard practice within video marketing in general – short, succinct, and surprising videos tend to reap the most rewards. They work well on social, as well as on mobile. Adding subtitles can be a valuable addition in both cases, aiding people watching on a variety of devices and channels.
Video-based customer stories can play a key role late in the buying cycle, helping potential customers see real stories from real people that have seen both personal and business success. Customer stories can be inexpensive to film but can be a great tool for sales teams.
Create the right balance between brand and response related video content. Sponsored video posts can be used throughout the entire sales funnel; from explainers and thought leadership to client testimonials and product updates.
The first step of producing a custom animated explainer video is to develop a concept. Key elements of this information feed in to your script, treatment and style frames.
There are different type of B2B videos. Infographics usually take 2 to 3 weeks where as live action & motion graphics take around 4 to 6 weeks.
Cost of production B2B Video is $1500-$3000 per 60 sec as starting & it increases according to individual requirements, length of video, complexity of animation & motion.