OUR PROCESS

Project Initialisation

We understand client needs, objectives, target audience, and the scope of the project and collaborate with the client to gather detailed requirements for the deliverables, whether it’s a website, animation, video production, marketing, or branding. We set clear goals, timelines, and Key Performance Indicators (KPIs) for success.

Team Formation & Role Assignment

After project deal is closed we create specialised teams based on the project requirements:

Web Development Team: Handles website design and development.
Animation Team: Works on 2D and 3D animations.
Video Production Team: Focuses on video creation and post-production.
Marketing & Branding Team: Works on digital marketing campaigns, branding, and social media strategies

We assign a Project Manager to each project to facilitate the workflow and remove blockers.

Sprint Planning

Break the project into sprints (typically 1-2 weeks).
Prioritise tasks in the backlog based on the client’s needs, with user stories or features clearly defined.
Assign tasks to relevant team members with estimated timeframes.

Sprint Execution (Design, Develop, and Create)

Daily Standup: Short meetings (10-15 mins) to check on progress, address issues, and ensure alignment.
Website Projects: Start with UI/UX designs, followed by front-end and back-end development.
Animations: Begin with scriptwriting, storyboarding, followed by asset creation, rigging, and rendering.
Video Production: Scriptwriting, storyboarding, filming, and post-production (editing, sound, effects).
Digital Marketing & Branding: Begin by creating marketing strategies, social media campaigns, SEO/SEM, and ad management.

Review and Feedback (End of Sprint)

Client Review: At the end of each sprint, present completed features or deliverables to the client for feedback.
Internal Review: Team members review the work and provide peer feedback, ensuring quality before sending to the client.
Incorporate Feedback: Based on client feedback, revise deliverables within the sprint or plan for the next.

Iteration and Refinement

Based on feedback, adjust or refine previous work in the next sprint. Prioritise changes or additions without compromising the project timeline.
Continuous improvements are made with every sprint until the project reaches completion.

Final Review & Approval

Once all features or deliverables are completed, conduct a final review internally and with the client.
Ensure all objectives and KPIs are met.
Client Sign-Off: Obtain client approval to move forward with launch or delivery.

Delivery or Launch

Websites: Conduct a final quality assurance check and deploy the website.
Animations & Video Production: Finalise the editing, rendering, and export files in appropriate formats for delivery.
Digital Marketing: Launch campaigns, set up ads, monitor KPIs, and optimise for performance.
Branding: Deliver branding assets, guidelines, and marketing collateral.

Post-Launch Optimisation & Support

After delivery, monitor the performance of websites, marketing campaigns, or videos.
Collect client feedback and identify areas for improvement.
Provide ongoing support and maintenance, whether through website updates, additional marketing efforts, or optimisation of delivered content.

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