With digital technology in today’s world, video marketing has become a must-have weapon for businesses to conquer the target market powerfully. High-quality animated videos are particularly preferred and successful tools for digital marketing communication.
Creativity is displayed by the use of visually appealing graphics and animations, and the message is conveyed in a simple, short, and engaging way.
In this article, we’ll examine the video animation production process, explain why video animation services in Dubai are a good marketing idea, and discuss what practices should be applied to ensure successful production.
The Most Popular Video Animation Production Styles
Animation has developed substantially, and nowadays, it is no longer restricted to the hand-drawn ones of the olden days. Technological progression has produced a multiple video animation style, and each one comes with its distinct characteristics, creative potential, and limitless possibilities. The choice can be among 2D or 3D animations and even stop-motion and motion graphics. All of these styles provide different styles and storytelling options.
Whiteboard Explainers
Whiteboard animation is a video animation style in which the artist is drawing on a whiteboard. The video-making process involves recording the artist’s hand as he/she does the drawing on a whiteboard and then speeding up the recorded footage to obtain the effect of a time-lapse drawing.
Whiteboard animations are often seen in educational and instructional videos and marketing and advertising campaigns. Pictures are frequently used to convey complex concepts or processes graphically, and they are most effective in engaging the audience within a short concentration time span.
Motion Graphics Animation
Motion graphics animation is a kind of Animation that blends graphics production with Animation to create moving visual graphics. This style has multiple faces and can be used for numerous purposes, such as symbolizing the brand, marketing items or products, entertaining people, or educating them.
The most typical form of moving graphics animation is designed using digital software and can consist of various things like texts, shapes, images, and video footage. It is often employed to graphically communicate information or data that could otherwise be illustrated as bulky or complicated. With the expertise of a video animation company, businesses can leverage motion graphics animation to enhance their visual communication strategies and engage their audience effectively.
2D Animation
2D Animation is one of the oldest types of Animation. 2D, or two-dimensional, Animation involves creating colourless images that have no dimension. The 2D or flat images are then animated to give the illusion of movement. It is a broadly utilized form of Animation that can be produced using analog and digital techniques.
2D Animation is widely utilized for cartoons, animated flicks, and TV shows. However, it is also frequently applied to corporate training films, product illustrations, and marketing videos.
3D Animation
A 3D animation is a form of Animation that involves creating 3D images on a computer that are then made to appear as moving objects by adding motion to them. Such an animation technique is really widely used in the movie-making, gaming, and advertising world.
Through 3D Animation, we can access deeper depth and realism than traditional 2D Animation and use it to richly simulate real-world objects and environments.
Best Practices for Successful Animated Video Production
Collaboration with an Animated Video Production Company
Collaboration is the key to the success of explainer video production. The production team should liaise with the client to ensure that the video’s content is strong and meets the client’s demands.
Creating a Consistent Brand Identity
The video has to build up to the brand’s image that the company wants to project. This may include, among other things, using the same colours, fonts, and styles, which should create a comprehensive brand image.
Keeping the Video Concise and Engaging
An animated video should be short and excellent, memorable for the viewer, and convey a simple message. The duration of the video should not be more than necessary to express the essence in the most convincing manner.
Targeting the Audience Effectively
The video should properly address the exact audience it is meant to communicate with. This includes a keen appreciation of the audience, their likes and dislikes, and their individual needs, and then using the information thus gathered to make the video appropriate.
Create The Best Videos
Creating animations to adopt in video production is a complex artistic process that demands exact planning, coordination, and strict adherence to details. Knowing the process of production is as important to the success of the animated video as the text of the script itself.
With the expertise of our platform at Rabbit And Carrot, our video animation services in Dubai, businesses can build animated videos for their products that their audience will love, and that will surely spread the message. Through consistent brand identity, collaboration with the production team, keeping the video short, and targeting the audience based on the product, businesses can build animated videos for their products that their audience will love and will surely spread the message.
