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Why is Video Marketing Important to your Business?

Why is Video Marketing Important to your Business?

Video marketing involves using riveting videos strategically to promote your brand and transform your targeted viewers. For a long time, video has become a valuable for marketing. However, nowadays, it is much over that. It’s the crux of the results-driven digital marketing and advertising plan.

Video content marketing isn’t limited to slapping a video on your YouTube channel, or even establishing a television advertising; it encircles different forms along with approaches. There’s explainer videos to educate, product demos to convince, video testimonials to reassure.

Videos = Increase in Conversions

  • 70% of millennial watch a company video when shopping online
  • Studies have found that 84% of consumers have been convinced to make a purchase after watching a video and that 81% of businesses with an explainer video on their homepage said the video increased sales.
  • Click-through rates increase by between 200%-300% when a marketing email contained a video.
  • More than 500 million hours of videos are watched on YouTube each day, with 72 hours of video uploaded to YouTube every 60 seconds. And the numbers just keep on increasing.

Consumers are demanding video content across all channels and at every stage of the buyers journey, so it’s time you give them what they want.


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