Marketers have only so much time and so much budget, and a serious need to illustrate ROI. So how do we know which channels are worth our attention?
The fact is, YouTube is the second biggest search engine, next to Google.
The Business of YouTube
Since its creation, YouTube exponentially grow with 1 Billion unique visitors a month. About 60% of user’s views come from outside their home country. Available in 61 languages.
54% of all Teens are on YouTube. and you know what 21.6 M Teen viewers on YouTube.
YouTube Marketing Strategy
Marketing on YouTube is like marketing on other social platforms: the first step is to create your strategy.
YouTube is one of the top search engines in the world, which is one of the reasons why it’s such an attractive promotional tool for businesses. Just imagine all the potential reach with almost two billion monthly users!
What this means is, quite simply, that if you take the time to optimize your videos and you produce quality video content on a regular basis, you can dramatically increase your chances of reaching a wide and targeted audience.
If it’s used right, YouTube can be a great way to promote brand awareness and reach more potential customers.
- Strategize your YouTube presence ahead of time and plan your videos in advance to make sure you publish new content regularly.
- Create different types of videos to appeal to a wider audience.
- Take the time to engage with your subscribers and viewers, as well as try to boost engagement with every video.
- Optimize your channel and your videos for the YouTube search engine to boost your reach.