So many companies think that producing an explainer video can increase your conversion rate and in return generate more sales for your business. Till some extent, that’s completely possible. But not when you expect to generate a revenue of million dollars by investing a couple of hundred dollars on an explainer video.
The success and failure of an explainer video depends on how the project is executed. There are certain points which need to be kept in mind while executing an explainer video to make sure it hits the mark and makes your marketing strategy successful.
A Well-Written Script
Script acts like a foundation for any explainer video since the complete video is based on it. Most people can tell a poorly written script apart from a well-written one. A professional script writer is able to help you craft a story or key message that inspires, entertains or informs your customers. Once you have the script correct, your explainer video is good to go.
Short and Catchy
Studies show that the most viral videos are typically under one minute in length. Believe it or not, crafting a short video between 30 seconds to a minute is actually much more challenging than creating one that is two minutes or longer. People tend to get bored. Longer the video, the boring it is. So keep it short and keep it simple.
Focus on the Target
A customer needs to know what’s in it for them in your video. What will they gain by buying your product or using your service? How will their day to day life be improved? Which burning problem does your business easily solve? Make sure your video delivers this message.
A good explainer video will look professional. From using a trained voice actor to catchy music to animations popping up at the perfect timing, all of the pieces to the explainer video need to come together to create one perfect final piece. If the video has a great voice actor but a terrible script, the impact won’t be as effective.
These tips can help you create an explainer video which makes your marketing strategy rock solid. With an explainer video covering all the above aspects, there are high chances of your business achieving it’s sales target.