What happens if you need to promote your business in a way that’s useful and engaging for your audience? You use Promotional Video.
Promo marketing is a strategy used by companies with the help of animated videos to communicate the core message of their brand to their customer base on a larger level and escort them to higher lead generations. One of the latest way for business promotion that has emerged in recent times is using promo marketing animations.
A promotional video can be used to tell your customers about your products and services. When creating a promo video for your products, it important to bear in mind a few different things. This will ensure that your promotional video is an effective way of attracting customers.
These videos are short, engaging pieces that explain a product or service in a simple way. Because of their use of storytelling and high-quality, promo videos are very engaging and powerful. They can explain any kind of business idea, and they do it in just 90 seconds or less. Marketers love them – and the stats also back us up!
Almost 95% of internet users have watched one of these videos to learn more about a product or service. Branding your business is all about creating a public image and projecting it to the world. To market your brand effectively, you need your message to reach as many people as possible.
Creating an effective video marketing campaign is hardly an option anymore. It’s becoming a necessity.
Reasons why these videos are so popular:
- Because promotional videos are beautiful and useful, it’s content with a very high share-ability rate.
- These videos are specifically designed for your audience to be engaged and watch it all the way through – so they’ll respond positively to a strategically placed call to action.
- If your animated sales video is done right, then it’ll feature branded details like your brand’s colors, customized characters and such.
If you want to get all the advantages that come with a promo video, then you’ll need to do it right.
So, besides creating a script that speaks directly to your audience, and creating animated characters that engage your viewers and that behave like your Buyer Personas, there’s more.
You can add your brand’s colors as the main ones in your color palette. Also, include your animated logo in different parts of the video – at the beginning, at the end, etc.