YouTube has more than 1.5 billion active monthly users. When it comes to streaming live video content, it’s one of the most popular options available. YouTube Live is second on the list, by a marginal amount, only to Facebook, which has more than 2 billion active monthly users.

YouTube has all sorts of video content from businesses, but one emerging video format that proves to engage a wide audience is live video. When implemented correctly, a YouTube Live video can be highly engaging to potential customers.

YouTube Live videos can help you achieve your business goals:

Interviews

Hosting interviews shows your business’ more human side. Feature a prominent personality discussing one of your services or reviewing one of your products in a language and tone that your audience can easily connect with.

Live Events

Broadcasting live events is one way of developing your business’ storytelling capacity. Consumers are naturally enticed by a good story-line and content structure.  Examples of relevant company events you could showcase are press meet-ups, product or service launches, and on-the-ground campaign executions.

Feature Product / Services

Featuring product or service demonstrations via YouTube Live is as straightforward as it sounds. It puts the spotlight on what you’re selling, thus increasing the likelihood that more customers will be enticed to try it.

Provide Live Customer Service

A lot of businesses can also leverage a YouTube Live customer service video in order to gain the confidence and trust of their customers. This form of live-stream allows companies to reach out directly to customers and help them by broadcasting instructional topics that could walk the audience through solutions to frequently called out concerns.

Live stream Important Company Updates

Aside from broadcasting live events, you can also live-stream important company announcements like updates on major campaigns or projects. Transparency is an essential aspect of brand credibility. Customers are more inclined to support organizations that are open about their products, services, and projects as it makes their client base more invested in their goals or advocacies.

Final Thoughts

Show your customers something they can’t see every day. This will give your audience a sense of exclusivity. This type of video is a great way to ensure your audience tunes in. Once you get them hooked, they’ll continue watching your live streams in the future.

You need to have a plan going into each live video stream. If you just go out on a whim and decide to stream something without a plan, it may not be entertaining. One of the great parts about

YouTube Live is that the platform offers many ways to keep your audience engaged. It’s up to you to take advantage of the built-in features. Marketers across various industries believe live video content helps them create a more authentic interaction with their audiences.

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