An explainer video communicates the key benefits of using your business’ product or service. Investing in a professionally created explainer video is essential as they are typically the first thing customers see when visiting your website. Let’s break down what makes a good explainer video:
A Well-Written Script
The script for the explainer video is essentially the story your business conveys to the customers. Most people can tell a poorly written script apart from a well-written one. A professional script writer is able to help you craft a story or key message that inspires, entertains or informs your customers. The script is then used as the basis for the visual story. By hiring a professional script writer, you allow more creativity into the project as they’re detached from your business’s everyday innerworkings.
Short and Sweet
Studies show that the most viral videos are typically under one minute in length. Believe it or not, crafting a short video between 30 seconds to a minute is actually much more challenging than creating one that is two minutes or longer. Videos that are under 30 seconds are more likely to be shared. People like consuming information as quickly as possible. However, you still need to share your business’ main benefits within that constrained time period.
Focusing on Value
A customer needs to know what’s in it for them in your video. What will they gain by buying your product or using your service? How will their day to day life be improved? Which burning problem does your business easily solve?
Professional Execution
A good explainer video will look professional. From using a trained voice actor to catchy music to animations popping up at the perfect timing, all of the pieces to the explainer video need to come together to create one perfect final piece. If the video has a great voice actor but a terrible script, the impact won’t be as effective. You need to ensure that you hire a team with great experience (and a great portfolio) to create the perfect explainer video.
Be Different
What is your business’ unique value proposition? Now find a fun way to share that with your audience. Explainer videos are meant to be a fun way to tell your business’ story. This is your first impression with your customer, have fun with them. Make your customer laugh. Keep it light. No need to be serious all the time.
