Have you ever needed to explain your product or service to an audience, but you didn’t have the right video to do so? Well, this is what Product Videos are made for. These kinds of videos show how your product or service works, and why it is the perfect solution for your customer’s problems!
What’s a Product Video?
These kinds of videos are specially designed to demonstrate the benefits of a product or service. It will show every relevant feature of the item, of course, but it’ll also concentrate on how the product relieves your target audience’s pain points.
When you use video to showcase your product, it has the power to create a big impact in your prospect’s mind, increasing conversion rates like crazy! In fact, 73% of customers who watch this kind of video end up making an actual purchase.
Animated videos are one of the most engaging kinds of content out there. For starters, animated characters appeal to your prospects in a direct way – especially if you’ve created your characters the right way (modeled after your target audience).
Whichever animated style you choose, the fact remains – this is the kind of video that gets the most shares and engagement from audiences, so it’s always a great choice.
By giving your audience the chance to try the product before they make the purchase (virtually, at least), you’re providing real proof that your product actually does what it says!
Sometimes, all a customer needs to make a purchase is to receive the right kind of ‘push’ towards the right direction. Because this kind of video provides your prospects with the feeling that they’re trying the product before the purchase, you’ll be giving them just the right incentive they need… highly increasing your conversion rate.