Video use case · A practical guide
Culture Video
A culture video shows how people work together and what a company values in practice. It can help potential employees, new starters and customers understand the people behind the business.
Watch a video example
A portfolio example of interview-led storytelling: an approach that can also introduce your people, values and working culture.
Show behaviour, not just slogans
Choose real examples of a value in action: a team reviewing work, helping a colleague or solving a customer problem. Specific moments communicate more than a sequence of generic statements about excellence and teamwork.
Choose whose questions you are answering
A recruitment audience may want to understand the role, working environment and team. New employees may need a welcome and an introduction to ways of working. Customers may be more interested in the people responsible for delivery. One film does not have to serve all three audiences.
Give contributors room to be natural
Prepare prompts about actual experiences rather than asking everyone to recite a script. Film supporting details that make the answers tangible. Make participation comfortable and confirm permission to use the footage. Avoid presenting a staged moment as an unscripted event.
Use it where context matters
Place the film alongside useful written information on an about or careers page. Shorter extracts can introduce individual team members. Keep practical details current and review the video when the business, workplace or people featured change.
Common questions
Should a culture video include the leadership team?
It can, but a range of relevant voices often gives a fuller picture. Select contributors for what they can show or explain.
Can animation be used?
Yes, for values, processes or a welcome sequence. Real footage is useful when the purpose is to meet the actual team and see the workplace.