Video use case · A practical guide
Homepage Video
A homepage video introduces what your business does and helps visitors decide where to go next. It should support the page’s main message while leaving the essential information understandable without pressing play.
Watch a video example
Our showreel demonstrates how a homepage video can introduce a company’s work and creative approach.
Give new visitors a clear starting point
A homepage attracts people with different levels of knowledge. Lead with the offer and who it helps. A concise overview can combine work examples, a service explanation and a sense of the people behind the company. Detailed product instructions usually belong deeper in the site.
Distinguish a hero loop from an overview
A decorative background loop sets a mood but is not a substitute for an explanation. A click-to-play overview can carry a complete message with sound and captions. Choose intentionally, and avoid making the main page content depend on a video loading.
Make the page and video work together
Use a relevant thumbnail, a descriptive play label and a visible next step near the player. Keep important text outside the video too. On mobile, check the player size, page speed and whether controls are easy to use. Avoid unexpected audio.
Review the content as the business changes
A homepage film can become dated when services or positioning change. Keep the script focused on the current offer and use only relevant examples. Measure whether visitors reach useful next pages or make enquiries, alongside any playback data you collect appropriately.
Common questions
Should it autoplay?
A click-to-play overview gives visitors control. If using a decorative loop, keep it muted and provide an accessible way to stop motion.
Can the company showreel be used?
Yes, when examples communicate the offer clearly. Add page copy that explains the services, since a montage may not answer every new visitor’s question.