Video use case · A practical guide
Social Ad Video
A social ad video is designed for a paid placement in a social feed or similar viewing environment. It introduces a relevant message quickly and directs the viewer towards a clear next action.
Watch a video example
A portfolio example of energetic, platform-focused storytelling. A paid-ad version would be adapted to the campaign’s format, duration and call to action.
Make the opening relevant
Show a recognisable problem, a useful result or the product in context. The opening should earn attention from the intended audience rather than rely on a surprise unrelated to the offer. Introduce the brand clearly enough that viewers can connect the message to the business.
Design for the placement
Plan the aspect ratio, text size and framing for the actual placement. Keep essential information clear of interface overlays. Use captions or on-screen wording where appropriate, while checking that the film also works with sound. Platform specifications should be confirmed when preparing the final versions.
Focus the message
A single benefit or demonstration is often a stronger starting point than a condensed company presentation. End with a clear action that matches the destination page. If the ad invites a consultation, the next page should make that consultation straightforward to request.
Create useful variations
Different openings, examples or calls to action can be tested against the same campaign goal. Keep a record of what changed so the results are interpretable. No visual style guarantees performance; the audience, offer, placement and page experience matter too.
Common questions
Can a longer company video be cut down?
Sometimes. A new opening and simpler message may be needed. Shortening the runtime alone does not make it suitable for an advert.
Should the video be vertical?
Use the format required by the chosen placement. Plan separate compositions when horizontal footage cannot crop cleanly into a vertical frame.