Insights / Ideas & inspiration
Better briefs.
Better videos.
Practical guidance, creative ideas and stories from the Rabbit And Carrot archive.
Insights & articles
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Start with a clear purpose
Plan your next video.
2D animation or a filmed video?
Choose 2D animation when you need to explain an idea, visualize a process or show something a camera cannot easily capture. It is useful for product explainers, employee training and educational content.
Choose video production when real people, products, places or events are central to the message. Executive interviews, corporate films and exhibition coverage can build a story around what is happening on location.
Some briefs need both: a filmed interview for the human story and animation to explain the process. Define the purpose of each before deciding the scope.
What to include in your video brief
Audience: Who will watch, and what do they already know?
Outcome: What should someone understand or do after watching?
Message: Choose one central idea and the supporting facts.
Source material: Share approved policies, product information, brand guidelines and relevant references.
Delivery: Tell us the intended channels, languages, aspect ratios, target duration and deadline.
Approval: Nominate one contact to consolidate feedback and confirm decisions.
Planning internal training videos
A topic is a useful starting point. For company-specific training, also provide approved procedures and access to someone who can confirm factual accuracy. We can then develop a script, visual approach and narration around the learning objective.
For a series, group related topics into batches. Agree a consistent design style and review schedule so feedback on one video helps the next. Approve each production milestone before moving forward.
Planning event coverage in the UAE
Share the event date, venue, stand location, attendance hours and key moments. Identify priority speakers, interviews, products and people before filming starts.
Same-day content needs a defined editing plan. Agree the number and length of reels, highlights and interviews, plus a practical review process and delivery schedule. An onsite editor needs a suitable work area and access to footage throughout the day.
Confirm location access, filming permissions and any venue requirements before the shoot. If several areas must be covered simultaneously, plan camera positions and crew roles around the schedule.
Why aspect ratios belong in the brief
A landscape interview and a portrait reel may use the same footage but need different framing, pacing, captions and edits. Agree each required version upfront so the quotation reflects the actual work.