Top Best Styles of Explainer Video

There are various styles of explainer videos. Every style has its own charm and is unique in its own way. Most people choose the style for explainer video depending on their choice and what they think would match their industry. Even though every style of explainer video is compatible with every industry, but there are some styles which most people like to stick to. For example, most finance industries prefer getting whiteboard or kinetic typography style of explainer video because they explain complex messages in a single way. Brands from applications and software industry like to go with infographic or motion graphic style. However, none of the styles is restricted to any industry and that’s the beauty of explainer videos. They can be used by every industry, in every style, for every purpose.

Here are some of the top explainer video styles:

2D Cartoon Animation:
2D Cartoon Animation is one of the most popular and commonly used styles of explainer videos. In this kind of video, characters are illustrated and then animated. They then convey the message from the company to the viewer in an engaging and memorable manner. Use of characters and attractive colors make the video attractive, attracting prospects towards it. The storytelling skills in a 2D Cartoon Animation is excellent and are a great source of B2B and B2C communication.

Here is an example of 2D Cartoon Animation:

3D Animation:
3D Animation is the most modern style of explainer video. They are far much attractive as compared to 2D Animation. The use of 3D characters and animation is what makes the video attractive. If the producer of a 3D video is expert in this style and knows the basic skills to 3D animation, they will produce a memorable 3D video. The only problem is that 3D animation is expensive (almost double, or in some cases, triple the cost) as compared to 2D Animation. Maybe the reason why most people stick with 3D animation. But then, 3D animation is a no match to 2D Animation.

Here is a 3D Animated video we made recently:

Whiteboard:
Even though whiteboard animation is one of the oldest and is considered as a classic, it is still one of the highly used style of explainer videos. In this style of explainer video, a human hand is shown drawing the illustration and it is then animated using traditional animation. The effect of human hand drawing the illustration, plain and simple background, and the characters make a whiteboard video attractive, engaging, and memorable. Whiteboard videos are the best solution for companies who want to explain complex messages in a simple and easy to understand manner.

Check out our whiteboard video explaining a compensation plan:

Infographics:
A Motion Graphic style of explainer video uses shapes, characters, and patterns to deliver the message to the viewer. They are a perfect match for companies who want to explain interesting and abstract information to their viewers. The smooth animation in the video makes it attractive and engaging at the same time.